R.J. Brunelli & Co. on Tuesday said it was appointed exclusive real estate broker for the area representative planning a rollout of VIO Med Spa franchise locations in central and southern New Jersey and the Philadelphia market.
The growing national franchise brand is scheduled to make its New Jersey debut soon in Paramus at the coveted Bergen Town Center.
As the area representative with exclusive rights to New Jersey areas south of Interstate 287 and Philadelphia, Red Bank-based Elio Vecchiarelli plans to unveil 16 locations over the next five years. Vecchiarelli plans to operate multiple VIO Med Spa locations — including one opening soon in Monmouth County in partnership with Suzanne Moore — while recruiting franchisees to develop additional spas throughout the territory.
“We have an aggressive strategic growth plan to introduce the VIO brand to major trade areas throughout our region,” said Vecchiarelli, who has a long track record of developing various consumer-facing concepts.
Founded in 2017 in Strongsville, Ohio, VIO Med Spa is an all-inclusive med spa providing the latest cutting-edge technologies and therapies in the wellness and aesthetics industry. Services offered by the spa’s medical professionals and practitioners include facials, skin rejuvenation, injectables, body contouring, wellness and skin care.
In central and southern New Jersey and the Philadelphia area, VIO is seeking high-exposure locations of 1,700 to 3,000 square feet with at least 22 feet of frontage within prominent shopping centers in upper income trade areas. Preferred venues include lifestyle centers or the strongest power center in the trade area, noted Danielle Brunelli, president & principal of R.J. Brunelli.
“I am excited to represent VIO Med Spa in central and southern New Jersey and Philadelphia, as this is a fairly new concept for the retail landscape in our region,” Brunelli said. “With more and more women and men spending money on treatments that make them look and feel younger, med spa services should be offered in convenient, easily accessible and highly trafficked locations.”