Quest Diagnostics was named to Fast Company‘s second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. This list includes companies and nonprofits that have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.
Quest, the only New Jersey-based company on the list, received the designation for its Quest for Health Equity initiative, a commitment of more than $100 million in financial and in-kind testing resources made by the company and the Quest Diagnostics Foundation to help reduce health disparities in underserved communities.
“We are proud to be named to Fast Company’s Brands That Matter list,” Jim Davis, CEO and president of Quest Diagnostics, said. “At Quest, our vision is to empower better health through diagnostic insights. Our Quest for Health Equity initiative, which positively impacts communities, reflects our goal to promote a healthier world.”
Q4HE addresses critical health issues that disproportionately impact underserved communities, such as heart disease, diabetes and chronic obstructive pulmonary disease. The dedicated Q4HE team works to help remove the barriers deepening health disparities, while improving equity in testing, screening and diagnosis.
The list of Fast Company honorees, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 144 brands that give people compelling reasons to care about them — and offer inspiration for others to buy in.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity and business impact to compile the list. All 144 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging business-to-business customers or responding meaningfully to current events.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” Brendan Vaughan, Fast Company’s editor-in-chief, said.
Click here to see the complete list of all 144 honorees.