Fairfield-based Kearny Bank on Wednesday said it appointed Matthew Lindenberg to the newly established position of senior vice president/chief marketing officer.
In his new role, Lindenberg, a Ridgewood resident will be responsible for leading Kearny Bank’s marketing efforts, including expansion of the brand presence; contributing to retention and expansion of current banking and lending relationships; developing an integrated marketing communication strategy focusing on data-driven targeting, personalization, and marketing effectiveness measurement; and expanding media and community outreach.
Lindenberg will be based at the company’s Fairfield corporate office.
Immediately prior to joining Kearny Bank, Lindenberg served as vice president of digital customer experience strategy for the global marketing, advertising, and data services company Epsilon, part of Publicis Groupe. With a background that includes extensive financial services, retail, and ecommerce experience, his professional focus has been on utilizing data and analysis to develop key business insights, then creating and executing appropriate action plans.
“Matt has a fascinating background in gathering, analyzing, and then utilizing data – and we’re looking forward to leveraging his abilities,” Anthony Bilotta, Kearny Bank’s executive vice president/chief banking officer. “The most successful businesses gather information and then use it to connect with clients and drive business results. I’m confident Matt’s expertise and experience will enable us to do this more effectively than ever before.”