Hudson inks expanded agreement with Sunglass Hut

Will operate new standalone travel retail stores in North America

East Rutherford-based Hudson, the travel retail company with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, on Wednesday said it will meticulously emulate the Sunglass Hut experience.

Inside, each store will boast an extensive selection of styles and designs to allow travelers to explore new brands and find their go-to favorites – including brands, such as Oakley and Ray-Ban. Mobile POS and other frictionless checkout capabilities will also be available, making it even faster and more convenient for travelers to purchase their premium eyewear.

“As a global brand with millions of loyal customers, Sunglass Hut aims to have touchpoints in prime retail locations that feel authentic. Consumers know when they’re away from home and see that familiar Sunglass Hut moniker, they will find beautiful, branded sunglasses and unparalleled service,” Giorgio Pradi, Sunglass Hut’s senior vice president and general manager of North America said.

“Particularly in North America, where the brand got its start, our strategy is to be wherever our consumers want to find us and to deliver the same luxury experience they have come to love.”

Sunglass Hut operates 184 travel retail locations around the world, including standalone stores, within Hudson stores as Sunglass Hut branded corners, and kiosks worldwide, with an expansion strategy for the future. Prime airport locations where travelers can find the loved Sunglass Hut banner include Rome, Barcelona, Hong Kong and Istanbul.

Hudson continues to grow its portfolio of exclusive retail formats designed for today’s traveler, distinguished by industry-leading service, technology offerings, store design, and product assortment.

With the expansion of its relationship with Sunglass Hut, Hudson only further solidifies its position in leading the industry in strategic brand partnerships and first-to-market concepts.