Bed Bath & Beyond appoints marketing and retail expert as new chief marketing & customer officer

Bed Bath & Beyond is revamping itself. (File photo)

Bed Bath & Beyond on Thursday said it appointment of Bart Sichel as EVP, chief marketing and customer officer.

Sichel will oversee fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon, reporting directly to Bed Bath & Beyond Inc. President and CEO, Sue Gove.

“I am excited to welcome Bart to the Bed Bath & Beyond leadership team and am confident that his retail experience and deep knowledge of marketing and customer engagement will further support our strategic plan currently underway. Bart has an excellent track record when it comes to building brands, driving brand loyalty, marketing strategy, advertising, and customer insights and analytics, which will be instrumental as we continue to expeditiously pursue our back-to-basics philosophy, work to accelerate our performance, and ensure our customers have access to an assortment of compelling brands at great values across Bed Bath & Beyond, buybuy BABY and Harmon,” said Sue Gove, Bed Bath & Beyond Inc.’s President and CEO. “As we execute our turnaround, energetic and results-driven leaders like Bart complement our highly engaged management team who are focused on serving our customer.”

“I’m joining Bed Bath & Beyond at an important moment for the company and look forward to partnering with the entire leadership team to build on the power of each concept and strengthen relationships with our partners,” said Bart .

“Bed Bath & Beyond, buybuy BABY and Harmon are each beloved shopping destinations and we will be focused on capturing the hearts and minds of our customer through product assortment, dynamic store experiences, and omnichannel services,” Sichel stated.

Sichel has more than 35 years of experience spanning marketing leadership, retail, and consulting. He was the chief marketing officer at Burlington Stores for eight years, and before that, he was with McKinsey & Company for 13 years. Most recently, he has supported a wide variety of clients at his own consulting firm bps Captura.