Jersey City’s successful on-demand microtransit service, Via, was named the 2022 Outstanding Program of the Year by the Intelligent Transportation Society of New Jersey, according to a recent announcement from Jersey City Mayor Steven Fulop.
Jersey City’s Via program was selected for the award based on the following criteria:
Social and economic sustainability, uniqueness/originality of innovation, demonstrated need and future value.
“We sought to improve mobility with an affordable and reliable transportation system, and as a result, low- to moderate-income residents now have access to 35 percent more jobs, schools, and hospitals within 30 minutes than before Via Jersey City existed,” Fulop said. “We’re grateful ITSNJ recognizes our efforts with this competitive award, and we remain committed to finding innovative solutions that break down the systemic barriers disproportionately affecting our urban areas most.”
Since launching in February 2020 as the state’s first on-demand public transportation service, Via Jersey City has surpassed 1 million rides and serves more than 57,000 riders per month. The service was introduced with the goal of extending the reach of Jersey City’s existing mass transit through efficient, tech-enabled shared rides to serve areas formerly considered “transit deserts.”
Via Jersey City continues to receive national as a national blueprint for how city-funded microtransit programs can expand access to public mobility.
“Each year, ITSNJ presents awards for outstanding projects that advance the use of Intelligent Transportation Systems in New Jersey,” Jennifer Marandino, ITSNJ Awards Committee chair said. “ITSNJ is proud to recognize the City of Jersey City’s successful Via on-demand microtransit program, especially given the theme of this year’s annual meeting: Transportation Equity Through Technology. The project helps provide an important linkage for the local community, providing accessible and affordable transit options.”