Bell Works announces 11 new office leasing agreements

Bell Labs Holmdel Complex, 101 Crawfords Corner Road, Holmdel, NJ 07733 - Somerset Development

Bell Works announced Monday that it signed six new tenant leases while renewing contracts with five companies.

The 11 companies join a growing roster of businesses that allow tenants and visitors to work, shop, dine, stay and entertain in a 2 million-square-foot campus that likes to bill itself as the country’s first “metroburb” — or a self-contained metropolis in suburbia.

Ralph Zucker, president of Inspired by Somerset Development, the developer behind Bell Works New Jersey, said the companies contribute to the unique and dynamic energy at the metroburb.

“These new agreements are a testament to the lasting demand for physical office space,” he said. “These company’s belief in our one-of-a-kind commercial destination can help them not only attract and retain employees, but allow their businesses to continue to grow and thrive.”

The recently signed tenants:

  • HBK, a multidisciplinary financial services firm that offers a wide range of tax, accounting, audit, business advisory, valuation, financial planning, wealth management and support services. HBK has leased 18,863 square feet;
  • Mettel, is a leading provider of integrated voice, data, network, cloud and mobility information technology solutions for businesses and government agencies nationwide. Mettel has subleased additional square footage for a total of 13,578;
  • CDW, a multi-brand provider of IT solutions to business, government, education and health care customers in the U.S., the U.K. and Canada. CDW has leased 11,544 square feet;
  • Homesite, a property and casualty insurance company that provides individuals, families and businesses with customized and affordable insurance, including home, renters, condo, flood, life, commercial and auto. Homesite has leased 4,338 square feet;
  • Green State Energy, a family-owned energy consulting group that collaborates with both small and large solar installers in more than 25 American states. Green State Energy has leased 4,310 square feet;
  • BroadFront Capital Management, an independent adviser that provides individuals, families and professionals with bespoke financial planning and investment management services. BroadFront expanded its lease to 1,998 square feet;
  • Adecco, a human resource provider and staffing firm that concentrates on temporary staffing, permanent job placement, outsourcing, temp-to-hire, recruiting, career transition services, vendor management and payroll. Adecco renewed its lease of 1,997 square feet;
  • 3D Contracting, a full-service contracting company that focuses on multiple aspects of the construction process, including pre-construction, construction manager, design build and general contractor. 3D Contracting has leased 1,636 square feet;
  • Optherium Labs, a blockchain technology company that specializes in powerful, secure and cost-effective ecosystems for digital banks. In addition, it offers IT consulting and IT integration services to banks, enterprises and governments. Optherium Labs has leased 1,443 square feet;
  • Robertson Stephens, a boutique firm that offers a comprehensive suite of wealth management solutions. Robertson Stephens renewed its lease of 1,374 square feet;
  • Mayya’s Therapy, a professional psychotherapy practice for children, adolescents and adults run by counselor Mayya Fleyshmakher. The practice removes the stigma of therapy by making it accessible, solution-based and engaging to young clients. Mayya’s Therapy renewed its lease of 1,341 square feet.

Jeff Garibaldi, president at the Garibaldi Group — the exclusive broker of Bell Works — said the site sells itself.

“When prospective tenants investigate the competitive market, they are quick to find that there is no other building that provides the array of amenities, services and entertainment that Bell Works provides,” he said. “It’s an inspiring ecosystem that motivates employees to come to work, which is top priority for employers today.”

Garibaldi; Tara Keating, vice president; and Lindsey Florio, broker support analyst, represented Bell Works New Jersey in all transactions.