Margaritas Mexican Restaurants on Wednesday said it signed a multiunit franchise agreement that includes two existing New Jersey restaurants located in Toms River and Metuchen, plus three new locations to open in the state by 2028.
Behind the multiunit agreement are seasoned restaurant entrepreneurs Agam Vaidya, Sanjay Patel and Dipak Patel, who together have decades of restaurant and business experience.
“With 30 years in the restaurant space, I’ve made a huge impact on the companies I worked for in my career,” Vaidya said. “I’m now ready to continue making an impact in the industry by owning and operating open my own franchise business. My partners and I see amazing growth potential and appeal for the Margaritas brand, with its scratch kitchen, outstanding drinks, unique décor and great leadership, and we look forward to being a part of this restaurant franchise concept now and well into the future.”
With a mix of 25 franchise and corporate-owned locations throughout New Jersey, Massachusetts, Maine, New Hampshire, Connecticut and Pennsylvania, the established restaurant brand has successfully built a loyal following based on encouraging guests to have fun, drink great margaritas and experience the food, culture and hospitality of Mexico — without getting on a plane. The brand’s “leave your bags at the door” mentality aims to provide a vacation vibe for its guests, ranging from families to the late-night crowd, through decor, upbeat music tracks and personable, energetic team members.
“We’re thrilled to welcome Agam, Sanjay and Dipak to the Margaritas team,” Vice President of Franchise Development Tom Radomski said. “Their expertise in the restaurant industry is invaluable and we look forward to working with them to further expand into New Jersey and continue to serve their communities.”
Margaritas Mexican Restaurants has delighted guests since 1986 with colorful, authentic décor and atmosphere, delicious Mexican recipes, 20-plus hand shaken, made-to-order margaritas and an inviting, fun experience for any occasion.
In order to keep the brand special, founder John Pelletier made countless adventures to Mexico to seek out and purchase carved chairs, furnishings, artwork and colorful tile from local artisans, ultimately using this décor to highlight Mexican culture in the restaurants. Today, that spirit lives on with managers and staff taking organized trips to central Mexico to visit artist communities and manufacturing towns to immerse themselves in the food and culture.