East Orange luxury residential high rise surges to 75% leased

Allure 258 attracts NY Metro area renters to well-connected neighborhood

Architectural and Interior Design Photography.

There’s a visually-captivating 18-story high-rise in East Orange that has boosted the residential appeal and popularity of a fast-growing neighborhood. So much so that architectural design, inspired amenities and compelling price points continue to attract residents from throughout the region, with 75% of the building’s 213 expansive residences now leased.

Allure 258, located at 258 S. Harrison St., near New Jersey Transit’s Brick Church Train Station, features a collection of well-appointed studios, one- and two-bedroom apartments with floor-to-ceiling windows and available outdoor terraces with eye-catching views of the Manhattan skyline. A full suite of indoor and outdoor amenities, including 24-hour concierge, a rooftop residents lounge, outdoor landscaped Skydeck and onsite enclosed parking, are also featured, enhancing resident lifestyles.

Developed by Newark-based Blackstone 360, Allure 258 represents the developer’s decade-plus effort to elevate a South Harrison Street with new modern, mixed-use developments that have attracted diverse groups of people and added to the vitality and sustainability of the neighborhood.

With five amenity-rich buildings now completed, B360 has introduced approximately 900 new residences to the area, infusing a once-overlooked section of town with a melting pot of both local and new residents who want a lifestyle that aligns with their personal and professional aspirations.

“In many ways, Allure 258 is the capstone of what we’ve created here along South Harrison Street,” S. Airaj Hasan, CEO and president of B360, said. “This is truly a Class A residential property in terms of quality, design, amenity programming and services, all near mass transit. We’re thrilled that it has resonated with residents who can live in more high-profile locations and have chosen to do so here.”

Designed by INOA Architecture, Allure 258’s 18-story glass-clad façade amplifies the neighborhood’s expanding canvas of new modern buildings. Inside, open living spaces feature bold, industrial-luxe design, full-size, stainless-steel appliances, in-unit washer and dryers, quartz countertops, porcelain tile, brushed oak hardwood flooring and tinted, black glass cabinetry.

“Allure 258 was the logical next step for this neighborhood and our commitment to the area,” Alina Zafar, director of marketing and corporate relations for B360, said. “Each new luxury property we introduced provided more evidence that we could build a strong, culturally diverse, highly educated and professionally successful resident base here. Allure 258, our largest offering to date, has achieved more of the same.”