Hoboken fintech has former IBM exec join as chief marketing officer

Dawn Mueller will focus on driving the global growth strategy, through branding, digital, and marketing


Hoboken-based Saphyre, a fintech company that leverages patented artificial intelligence technology to structure all pre-trade data while eliminating post-trade inefficiencies, on Tuesday said Dawn Mueller joined the company as its chief marketing officer.

“Dawn brings a wealth of global marketing expertise and innovative thinking to Saphyre as our chief marketing officer. Her ability to combine strategy and support of business objectives with marketing will advance us to the next phase and beyond for our company. Dawn’s leadership and strong tech marketing experience made her a standout match for Saphyre,” Saphyre co-founder and President Stephen Roche stated.

Mueller brings experience in technology, professional services and digital transformation through her work at Wolters Kluwer, IBM, EY and Deloitte. She is strongly versed in B2B marketing, which was instrumental in her appointment.

“Working with a pioneer and leader in the fintech space to bring incredibly innovative technology to financial institutions aligns well with my aspirations,” Mueller said. “Saphyre is a rising star because of the benefit they bring to the financial markets to realize greater accuracy, streamlined workflows and increased profitability. I’m excited to work with the Saphyre team.”

Mueller holds a doctorate in marketing and management from Pace University, an MBA in marketing from Fairleigh Dickinson University, and a B.A. in communication from Seton Hall University.