The Nell grand opening brings new luxury rentals to Dunellen

Architectural and Interior Design Photography.

Residential leasing launched this month at the Nell, marking a major milestone for Nutley-based Prism Capital Partners’ new luxury apartment and retail community in Dunellen, according to a Thursday announcement.

The redevelopment of the former Art Color industrial facility sits adjacent to Dunellen’s downtown, directly across from the Dunellen Train Station.

“Dunellen is known for its small-town charm and vibrant downtown — it’s a wonderful place to live in central New Jersey,” Prism’s Robert Fourniadis, senior vice president, residential, said “Early interest in the Nell shows its ideal location — with easy access to transit, shopping and dining — is a big draw for potential renters. Additionally, the Nell is introducing a standard of apartment living that is second to none in the area.”

Located at 100 S. Washington Ave, the Nell offers upscale, modern rental homes that feature 9-foot ceilings, open layouts, luxury plank flooring, chef-inspired kitchens and spa-like bathrooms. On-site garage parking, smart lock entry, in-home washer/dryer, secured package room and indoor bike storage add convenience to life at the Nell.

A clubhouse with a state-of-the-art fitness center, yoga room, resident lounge, community kitchen and meeting rooms establishes the Nell’s live/play environment. Outdoors, curated spaces for recreation and gathering include a resort-style pool, landscaped courtyard and entertainment area, private barbecues, a firepit and an outdoor bar with televisions and lounge seating.

With apartments available immediately, the Nell is offering introductory net rents from $2,142 for one-bedroom and $2,585 for two-bedroom layouts.

Designed by Spiezle Architectural Group, the Nell reflects the character of its neighborhood, with the clubhouse and retail elements incorporating a transit theme.

“At Prism, we are proud to have worked closely with local officials in Dunellen to bring to market a quality development,” Prism’s Edwin Cohen, principal partner, said. “The Nell already is playing a key role in the borough’s continued renaissance, and now it is bringing both new residents and retail tenants to the area.”

The Nell campus also includes 130 for-sale townhouses developed by K. Hovnanian Cos. This fall, residents began moving into these new homes.

Nutley-based Prism Capital Partners is an established leader in the redevelopment and adaptive reuse arena. The privately held owner/operator’s current Garden State multifamily projects also include Avenue & Green in Woodbridge, Wonder Lofts in Hoboken and Edison Lofts in West Orange.