Playa Bowls strengthens executive team with new VP of operations

Some of Playa Bowls’ acai offerings.

Belmar-based Playa Bowls on Monday announced Darlene Schoeneberg has been appointed as vice president of operations. Schoeneberg will lead the operations for Playa Bowls’ franchisee partners and corporate stores.

With more than 25 years of foodservice experience, Schoeneberg most recently was director of operations for Dunkin’ Brands, where she led the company’s largest designated market area focusing on driving sales and traction through operational excellence. During her tenure, Schoeneberg helped open hundreds of new store locations and facilitated long-term probability and growth for operators.

“I’m excited to help prepare Playa Bowls for the next level of growth by building best-in-class systems and teams along with strong operational foundations,” Schoeneberg said. “I’ve worked side by side with franchisees throughout my career and look forward to bringing that same hands-on approach to Playa Bowls.”

“We are tremendously grateful to add Schoeneberg’s talent, experience and leadership to our team,” Belanger said. “Schoeneberg has years of operational experience and is known to roll up her sleeves and jump behind a counter when needed. We are confident her leadership style and values will help propel Playa Bowls into new levels of success.”

Since its inception in 2014, Playa Bowls has emerged as a leading superfruit bowl shop, specializing in acai bowls, green bowls, pitaya bowls, coconut bowls, juices and smoothies. Today, the brand has 165-plus locations systemwide, operating in 20 states, with two additional states under development, in Kentucky and Alabama.