New Jersey Hall of Fame adds experienced event leader as director of its new ELC

Leo Ehrline III will oversee all operations at forthcoming Entertainment and Learning Center at American Dream

Veteran facilities executive Leo Ehrline III is joining the New Jersey Hall of Fame team as director of the new Entertainment and Learning Center at American Dream, according to a Tuesday announcement.

Ehrline brings with him more than four decades of experience and leadership in the event hospitality and experience field. As executive vice president and chief experience officer for BSE Global, he was responsible for further improving the customer experience at Barclays Center through working closely with all areas of the company, including marketing, communications, sales, security, guest services, food and beverage, programming, hospitality, analytics, ticketing and transportation.

During his 26-year tenure with the organization, Ehrline was a key contributor across many aspects of the business and has seen many highlights, including two trips to the NBA Finals with the New Jersey Nets. He continues to serve as its experience ambassador.

Prior to that, he spent 19 years at the Meadowlands Sports Complex, making a steady ascent up the corporate ladder, working his way from the accounting office to the box office, and eventually managing all marketing and sales efforts at the Meadowlands.

“Leo’s tremendous wealth of experience and knowledge makes him an incredible asset to our team,” New Jersey Hall of Fame President Steve Edwards said. “We are confident our new, state-of-the-art and one-of-a-kind Entertainment and Learning Center will greatly benefit under Leo’s leadership and look forward to seeing his vision to enhance the customer experience for our visitors.”

“The New Jersey Hall of Fame is such a respected institution and a key reminder of the vast talent within the Garden State,” Ehrline said. “I am excited and grateful to be a part of shaping the Hall’s first permanent home at the equally iconic American Dream and look forward to the task of putting New Jersey greatness on display.”

The ELC is slated to open in late spring 2023 at American Dream.