Atlantic City’s Hard Rock casino hires new management team

Atlantic City’s Hard Rock Hotel & Casino on Tuesday hired a new management team, as George Goldhoff was named president and Mike Sampson was named general manager. Both men are expected to start within the next few weeks after approval by New Jersey gambling regulators.

George Goldhoff, president.

Goldhoff is president of the Hard Rock Casino Cincinnati, which is the market-share leader in southwestern Ohio. Before joining Hard Rock, Goldhoff oversaw four properties as CEO and president of PURE Canadian Gaming. He also has held leadership roles at the Rainbow Room, the Plaza Hotel in New York and assisted in opening Bellagio in Las Vegas.

Hard Rock ranks second among Atlantic City’s nine casinos in terms of overall gambling revenue, winning over $533 million over the first 11 months of last year, trailing only Borgata.

Jim Allen. (File photo)

“I’m confident George will continue to build on the incredible success we have achieved at Hard Rock Hotel & Casino Atlantic City,” Jim Allen, chairman of Hard Rock International, stated. “In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market, and I have every reason to believe he will lead our Atlantic City team into the next era with great success.”

Mike Sampson, general manager.

Sampson was part of the preopening team at Hard Rock Atlantic City and has worked there since its opening. Most recently, he served as interim president since the departure of former Hard Rock Atlantic City President Anthony Faranca in November.

Sampson also has worked with gambling companies including Tropicana, Trump Entertainment Resorts and Seneca Gaming.