Habit Burger Grill opening 15th N.J. location in East Brunswick

East Brunswick is getting a new cooked-to-order open flame restaurant. The California-based Habit Burger Grill on Wednesday announced it is bringing its love of craft and signature flavor to Middlesex County with the opening of its 15th location in the state.

Located at 751 Route 18, the chain will serve its famous “Habit Hospitality” to the public, starting Wednesday, Jan. 11.

In honor of the grand opening, the Habit Burger Grill will host an exclusive pre-opening VIP event for its CharClub and mobile app members. Invites to this exclusive sneak peek can be found here.

“We have a long history with the state of New Jersey, and we’re so proud to say we’ve added East Brunswick as our latest restaurant to open in the Garden State,” Douglas Branigan, chief development officer at the Habit Burger Grill, said. “We can’t wait to feed the folks of East Brunswick and show them our care and love of craft in every single item we prepare.”

The Habit Burger Grill was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State.” With its cooked-to-order mantra, the Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade ahi tuna and tenderloin steak. The East Brunswick restaurant will offer dine-in, takeout and drive-thru, as well as curbside pick-up and delivery.