Seasoned sector vet joins Montclair Hospitality Group as CEO

Montclair Hospitality Group, a global hospitality group focused on curating unique restaurant brands, on Thursday announced the appointment of hospitality vet Joey Simons to lead the group as CEO.

Simons was handpicked by MHG founder Luck Sarabhayvanija and brings decades of experience, having developed some of the world’s leading elevated dining, food tech and hospitality brands.

With his new appointment, Simons leads all of MHG’s business units, overseeing business
development and growth, as well as leading strategy on company operations. In a short span of time, he has orchestrated strategic wins for the company, adding top-line revenue and reducing operating costs.

Preparing MHG for explosive growth, Simons has begun assembling a team that resembles a who’s who of the culinary world.

Commenting on Simon’s new appointment, Sarabhayvanija said: “With our plans for business expansion, I knew I needed to bring in the best. Joey embodies MHG’s path to
success and our lead to expand MHG and our suite of dining brands into 2023.

“Not only does Joey have the extensive experience and knowledge that will put MHG on top, but his passion for the industry is unrivaled.”

MHG currently boasts multiple restaurant brands, including Ani Ramen House, Mochinut,
pastaRAMEN, Sushi by Boū and Kai Yang, with more chef-driven restaurant concepts in development.

Under Simons’ leadership, MHG has recently inked new deals to bring MHG’s popular pastaRAMEN restaurant to Seattle, as well as Montclair, and with additional partnerships in the works in cities such as Las Vegas and New York City. This follows the recent success of the group’s pastaRAMEN culinary popups in Los Angeles and Miami helmed by Chef Robbie Felice.