Undercover Snacks signs deal with Publix, helping it expand into Southeast

Undercover Snacks, the fast-growing woman-owned snack company based in East Hanover, is making a push into the Southeast, thanks to a deal with Publix Super Markets, the company announced.

Undercover Snacks, which boasts that its products are not only good but good for you, said three of its flavors — Dark Chocolate + Sea Salt, Milk Chocolate and Dark Chocolate + Blueberries — will be available in the standard 2-ounce packet.

Founder, co-owner and CEO Diana Levy said she believes launching in Publix will be a “game-changer” for the brand.

“Our products will now be available in the largest supermarket chain in the Southeast, and one of the largest chains in the country, giving consumers an additional 1,900 retail locations to purchase our delicious, allergy-friendly snacks,” she said.

“Being selected by Publix affirms our belief that our unique product offering, coupled with our enormous capacity to manufacture will enable us to continue to achieve expansive growth in a rapidly evolving snack market.”

Undercover Snacks is a WBENC-certified woman-owned company that was launched in 2017 by Levy, who sought an innovative solution for her own healthier chocolate cravings, and those of her daughters, two of whom were diagnosed with celiac disease.

The name comes from the idea that the chocolate snacks are secretly good for you, as they are gluten-free and allergen-friendly treats with superfood protein and lower sugar and calories.