Whippany-based online retailer of colored contact lenses aiming for big growth in 2023

Unicoeye, the Whippany-based online retailer of colored contact lenses, said it is aiming for an ambitious expansion in 2023 — and hopes to do so by adjusting product prices and hosting promotions.

At the beginning of the year, Unicoeye lowered the prices of some products on its website by up to 40% — with prices ranging from $9.99-$16.99. In addition, the company said it will be offering volume discounts (buy 2, get 1 free; buy 3, get 3 free) on some products.

“We hope those sales can help us build a good relationship with customers and also help spread awareness of our brand,” Unicoeye officials said in a release. “With the right approach, we are confident that we can reach our goals of online expansion and overall growth this year.”

Unicoeye officials say their FDA-approved colored contacts shipped straight from their U.S. warehouse and should arrive within 2-6 days.