Curaleaf expands its Grassroots cannabis brand to Garden State

Curaleaf Holdings said it is expanding its premium brand of cannabis, Grassroots, in New Jersey with the launch of flower and prerolls. Available immediately at all Curaleaf locations across the state, New Jersey is the eighth market to offer Grassroots’ cultivated products following its strategic national rebrand in November 2022.

According to Curaleaf, Grassroots utilizes top-shelf genetics to provide premium products with multidimensional flavors and effects. Each cultivar is grown for optimal cannabinoid and terpene profiles, and Grassroots’ whole flower features large, healthy buds that are expertly trimmed for an enhanced experience and out-of-the-jar appeal.

Five strains are being made available at launch for both medical patients and adult-use customers. Strains include: Novarine (Sativa), Bittersweet (hybrid), Ghost Rider (hybrid), Sunny Mac (hybrid) and Jelly Cocktail (Indica). Grassroots’ premium flower will be available in 3.5-gram and 7g offerings, and Grassroots’ prerolls will be sold as five-pack, 0.4g shorties for controlled dosing.

A full line of Grassroots’ concentrate offerings will follow in the coming months.

“We are thrilled to introduce our premium Grassroots brand to patients and customers across the Garden State,” Matt Darin, CEO of Curaleaf, stated. “Grassroots was born in my hometown of Chicago and is focused on the craft of best-in-class strains, genetics and experiences, all of which we believe will resonate with New Jersey’s growing cannabis community as we continue to expand access to high-quality cannabis brands and products.”

For more information on the company’s locations, patient resources and products in New Jersey, please click here.