Crum & Forster elevates from within to fill marketing & corporate communications exec role

Eatontown-based Crum & Forster Accident & Health recently said it promoted Hallie Harenski to senior vice president of marketing and corporate communications. In this role, Harenski will continue to lead an award-winning communications team with oversight of marketing and branding, social and digital media, graphic design, public relations, event management, sponsorships and internal and external communications for C&F.

Harenski is a seasoned international marketing and communications professional with extensive experience in marketing and omnichannel distribution, market research and analytics, and brand and business development — both domestically and internationally. Her career includes leadership positions at AIG, Zurich Financial Services and MetLife, and she has lived and worked in several countries around the world within Europe, South America and the Asia-Pacific region.

“We are thrilled for Hallie’s continued advancement within Crum & Forster,” Lauren Woods, chief marketing officer, C&F Accident & Health Division, said. “Throughout her tenure at C&F, Hallie has taken on increasing responsibility, and her significant contributions have been key to the organization’s successes and profitable growth. In addition, she has transformed C&F’s marketing and communications capabilities, as well as raising awareness of the C&F brand in the market. We look forward to what’s still to come.”

Harenski joined the national property, casualty, and accident & health insurer as international marketing & distribution executive in 2015 — a position she held for nearly three years before being tapped to head strategy and innovation for A&H in 2017. Her role quickly evolved, and her responsibilities expanded; she was named vice president and corporate communications lead at the end of 2018 — a role she held until this most recent promotion.

In addition to her daily responsibilities, Harenski co-sponsors C&F’s Women Amplifying Value and Equity, or WAVE, Employee Resource Group to help women and their allies enhance their skills and succeed through networking, mentoring and education, as well as working to create a New Jersey-based network for the Association of Professional Insurance Women.