MikeWorldWide acquires Freehold-based technology specialist firm

Public relations agency MikeWorldWide, or MWW, on Tuesday said it acquired MRB Public Relations, a Freehold-based boutique technology-focused public relations firm.

MRB founder Michael Becce and senior employee Angela Tuzzo, a 17-year MRB veteran, along with support staff, will join MWW’s global tech practice led by Maria Brown. MRB says its practice grew 174% in 2022, with clients across Software-as-a-Service, business-to-business, enterprise, cloud security, fintech, venture-backed startups, media platforms and consumer technology.

“MRB’s deep expertise in the tech industry — leveraging analyst relations and media research techniques — will help better communicate our client partners’ value proposition in today’s changing media landscape,” Michael Kempner, founder and CEO of MikeWorldWide, said. “Michael’s relationships in the tech media community will be invaluable to our clients and team members as our practice continues its rapid growth.”

MRB Public Relations was founded in 1992 as a media research firm, helping leading businesses work with broadcast and technology trade media. With a focus on information technology and cybersecurity, MRB has led its clients to numerous lucrative acquisitions, and over $2 billion in funding.

“MRB has a great deal of success building its clients into much larger entities and, after substantial funding rounds or acquisitions, it’s not uncommon for those clients to desire bigger agencies with more capabilities than we offer,” Becce said. “Now, these clients can continue to leverage our media relations capabilities, but grow into other facets, like digital, search and influencer marketing and leverage a bevy of innovative AI, reporting and analytics tools that will escalate their campaigns.”