The deal announced Friday marks Manasquan-based Jersey Mike’s first partnership with a professional sports league.
The new agreement provides Jersey Mike’s an array of exclusive marketing rights and designations that will connect the sub sandwich company with the NHL and its fans throughout the duration of the partnership.
As part of the partnership, Jersey Mike’s also will receive U.S. broadcast exposure through digitally enhanced dasherboards, the league’s advanced approach to dynamic dasherboard advertising, during the NHL regular season and Stanley Cup playoffs.
“As with many Jersey Mike’s fans, we admire the precision, teamwork and perseverance of NHL players,” Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, said. “We are excited to bring our two brands together to engage with passionate hockey fans across the country as Jersey Mike’s becomes the Official Sub Sandwich of the NHL.”
“We are thrilled to welcome Jersey Mike’s to the NHL family, a tremendous brand synonymous with a great consumer experience,” Max Paulsen, NHL senior director, business development, said. “We look forward to launching our efforts together at NHL All-Star Weekend and developing new creative programs that deepen Jersey Mike’s connection to NHL fans and providing significant brand exposure for Jersey Mike’s at our games and events in the seasons ahead.”
To further engage fans, Jersey Mike’s will have brand presence at NHL tentpole events, including at the NHL Winter Classic.