Korean orthopedic manufacturer taps medical device sales exec to lead sales and business development in Americas

Corentec, a Korean medical device company with its U.S. headquarters in Englewood Cliffs, on Tuesday said it rehired Michael Son to lead its sales and business development operations in the Americas. Son will be responsible for pricing strategies, negotiations, hiring and profit & loss, and will report to Corentec’s three co-CEOs, the Sun brothers.

Son, who was previously with Corentec from 2011 to 2015 as vice president of sales, brings more than 25 years of medical device sales experience, where he worked with both large and small/startup orthopedic companies in the European, Asia-Pacific, U.S. and South America markets.

He is a highly strategic and influential medical device sales leader who will play an important role in building and strengthening relations between Corentec’s Korean operations and the Americas.

“I am excited to rejoin Corentec to make an impact on both the orthopedic market in the Americas and to patients and caregivers across the two continents,” Son said. “I look forward to establishing relationships with old and new customers and contributing to the growth of the company.”

“We are excited to announce the next level of leadership with the addition of Michael Son as executive vice president at Corentec,” Doo Hoon Sun, co-CEO of Corentec, said. “After having established leading market share in our home country of Korea, my brothers and I decided to put our focus for growth in the U.S. and global markets. Hiring Michael is key for this directive as he brings deep orthopedic sales leadership experience, is very familiar with our key customers, and possesses a unique ability to bridge the gap between Korea and the U.S.”