Gourmet cookie brand Chip City said Friday it has opened a new location in Ridgewood as part of its plans to scale beyond New York City and strengthen its brand position within the growing gourmet cookie segment.
The award-winning New York cookie concept recently opened in Newark Penn Station, which marked its beginning of its expansion into New Jersey. Newark was the brand’s first New Jersey location, with Ridgefield and a spot in Hoboken set to open before the end of February.
The new Chip City location, which is located at 305 E. Ridgewood Ave. in Ridgewood, is the latest addition to the brand’s growing footprint, as it plans to cross 40 open units by the end of 2023 and strengthen its position in the competitive cookie segment.
The gourmet cookie brand, which rotates its cookie offerings every week, was born in Astoria, Queens, in 2017. It started as a hobby between childhood friends Peter Phillips and Teddy Gailas, as the duo challenged each other on who could make the best cookie. A small storefront, some equipment and a dream led the entrepreneurial team to open store one. Now, they’re taking on development across New Jersey.
“We are thrilled to open our doors in Ridgewood,” Phillips, the CEO, said. “This opening is another incredible step forward for the brand and the business mission we have — to make communities smile through the quality of our products and to make our employees feel purpose in their communities.”
Today, Chip City now has 16 locations across Manhattan, Brooklyn, Queens and Long Island, entered New Jersey in January of this year, and has plans to enter into new markets in 2023, including Miami, Boston and Washington, D.C.
The brand offers more than 40 unique flavors every year, such as Peanut Butter & Jelly, the Everything Cookie, Oatmeal Apple Pie, Blueberry Cheesecake, S’Mores, Lemon Berry, the Cannoli Cookie and more. Each week, the menu changes to offer classic flavors and seasonal varieties.
In 2022, Chip City received a $10 million investment from Enlightened Hospitality Investments, the growth equity fund associated with Danny Meyer’s Union Square Hospitality Group. The investment will be used to support the brand’s multistate expansion and growth of its direct-to-consumer business, bolstered by its ship-anywhere partnership with Uber Eats.