Flower by Edie Parker partners with Ascend Wellness

Flower by Edie Parker, a female-founded and -operated lifestyle brand that merged the worlds of fashion and cannabis, on Tuesday announced it will be partnering with Ascend Wellness to distribute its products throughout Ascend’s dispensaries in the Garden State.

Edie Parker will bring its “Best Buds” twin pack 0.5g prerolls, “Main Squeeze” 1g prerolls and the BOMA disposable 0.5g vape pen to Ascend Wellness customers.

The “Main Squeeze” 1g prerolls include three distinct flavors: Strawberry On Top, Nudist Peach and Excite Mint. Edie Parker said the launch is an extension of its best-selling “Crush Cones,” an assortment of flavor-infused cones that are available nationally at select retailers and dispensaries. The BOMA disposable 0.5g vape pen will be available in three distinct mood profiles and flavors.

“Flower by Edie Parker is always looking for ways to connect with stylish consumers across the country,” Brett Heyman, founder of Flower by Edie Parker, stated. “Ascend Wellness, Buckeye Relief and Curio Wellness share a commitment to provide safe and premium cannabis experiences for all consumers. Uniquely positioned at the intersection of fashion and flower, we are excited to launch our considered and consistent products in New Jersey, Maryland, Missouri, Ohio and beyond.”