Jersey Mike’s to celebrate 13th annual ‘Month of Giving’

Eat a sub and help a local cause: That’s what Jersey Mike’s Subs is asking of its customers as a way to help raise a record-breaking amount of money for charity in March.

The Manasquan-based company is celebrating its 13th Annual Month of Giving fundraising campaign. Jersey Mike’s locations across the country are joining forces with more than 200 local charities.

During the month of March, customers can make donations through the Jersey Mike’s mobile app or onsite. Charities include hospitals, youth organizations, food banks and more. As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club.

The campaign culminates with the nationwide event, Day of Giving, on March 29, when local Jersey Mike’s owners and operators will donate their resources and every single dollar that comes in to local charities.

At the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 locations raised $600,000 for 66 charities. Since then, Jersey Mike’s annual Month of Giving has raised more than $67 million for local charities.

This March, Jersey Mike’s hopes to exceed last year’s record-breaking national fundraising total of $20 million and help local charities striving to fulfill their missions and make a difference.

“I would like to extend a personal invitation to you and your family to visit Jersey Mike’s Subs throughout the month of March, and especially on Day of Giving, when 100% of sales — every penny — goes to help a great local cause,” Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was only 17 years old, said.

In each market, restaurant owners select charities that support local neighborhoods and build a stronger community.