JLL’s N.J. retail platform adds 2 pros from Cushman & Wakefield

Team work concept. Business people joining hands.

Industry leaders David Townes and Alana Friedman have joined JLL‘s New Jersey retail platform from Cushman & Wakefield, according to a Monday announcement.

Townes, managing director, and longtime partner Friedman, vice president, will be based in JLL’s Parsippany office and will collaborate across business lines to strengthen and diversify the New Jersey brokerage capabilities while continuing to grow the firm’s market-leading national retail platform.

The two join JLL from Cushman & Wakefield, where Townes served as senior director of retail brokerage in New Jersey since 2017. A retail leasing specialist, handling representation assignments for both landlords and tenants, his experience also includes site selection, letter of intent negotiation, office leasing and full-service commercial transaction management.

“David’s deep understanding of the retail brokerage industry and specific expertise in the New Jersey market make him an exceptional addition to lead the JLL retail team,” Tim Greiner, broker lead for JLL’s New Jersey brokerage business, stated.

“We are thrilled to welcome David and Alana to our national retail platform at a critical time when the traditional retail, e-commerce and industrial needs of our clients are converging more than ever before,” Naveen Jaggi, president, JLL Retail, added.

David Townes. (Photos courtesy JLL)

Prior to Cushman & Wakefield, Townes was a retail leasing specialist with Ripco Real Estate and, before that, Welco Realty Inc. He developed expertise in retail landlord representation, working on mixed-use, central business district properties, freestanding retail, shopping centers and other asset classes. His clients include institutional owners such as the retail real estate investment trust Urban Edge Properties, Columbia Property Trust and Spear Street Capital. Townes’ roster of tenant clients includes Planet Fitness, Phenix Salon Suites, Krispy Kreme, Goldfish Swim School and Sport Clips.

Alana Friedman.

Friedman previously served as director at Cushman & Wakefield Retail Brokerage. Before that, she was a retail broker with RKF in Rutherford after launching her retail real estate career with the Goldstein Group. She is an expert in retail landlord representation and tenant brokerage, with clients including national and regional retailers. Friedman has worked with a diverse range of landlords, from independent local owners to large institutional landlords, on a wide range of projects, ranging from mixed-use developments to ground leases.