Former travel media president at USA Today hired as exec director of Hackensack Special Improvement District

Hackensack’s Main Street Business Alliance — also known as the Sack Business Alliance — has appointed John Peters as its new executive director. Peters joins the Special Improvement District with decades of experience in executive management, marketing, public relations, tourism, technology, media and event management. He brings with him a multiyear plan to help the Hackensack Special Improvement District grow.

Peters, a successful entrepreneur and executive, has built and successfully sold two companies: one technology company acquired by Rand McNally and one international tourism company acquired by Far & Wide. He has also been at the helm of companies large and small, public and private. Most notably, Peters served as president of travel media at USA Today, where he oversaw a team of nearly 100 and led the group through explosive growth — increasing the ranking of USA Today Travel to the fourth-most-popular travel information website on the internet.

“I look forward to collaborating with the businesses, residents and city of Hackensack to continue the alliance’s successes,” Peters said. “So much great work has already been done, and there’s so much more potential to continue to transform the district into a thriving community for all to enjoy.”

“John’s background in business, tourism and technology is the perfect mix of what we need,” Edward Decker, chairman of the alliance and owner of Musically Yours, said. “He’s put together a detailed, multiyear strategy, the likes of which this organization has never seen before, and we’re very confident in his ability to execute the plan.”

“John is not only extremely talented, but he’s outgoing, approachable and understands the value of relationships and strategic partnerships,” Eric Anderson, vice chairman of the alliance and CEO of Alexander Anderson Real Estate Group, said.