Simplicity Group Holdings on Wednesday announced it acquired leading disability income brokerage company, Truluma Inc.
Simplicity, a Summit-based financial product distribution company, provides retirement solutions to insurance and financial advisers and their clients. Meanwhile, Truluma, founded in 2000 and led by Jeff Peterson and Jeff Kerns, serves brokers nationwide with income protection and asset protection solutions for their clients.
“Truluma is a recognized leader in the disability insurance industry, and Jeff and Jeff, having worked as advisers themselves, are well-respected among their clients and peers in the industry,” Bruce Donaldson, CEO and president of Simplicity, said. “We are thrilled for them to bring their great experience to our organization, while capitalizing on the resources Simplicity has to offer.”
“Simplicity’s stellar reputation, unrivaled resources and strong distribution network makes them a perfect partner for Tuluma’s next phase of growth,” Peterson said. “We look forward to working with the team to expand our offerings and tap into Simplicity’s network.”
“Truluma is continually recognized as a leading income protection distribution and consulting firm, and we are excited to move forward as part of Simplicity Group,” Kerns said. “Our future is bright with a strong partner like Simplicity to provide back-office support and additional sales and marketing resources to our business offering.”