William Paterson names student recruitment guru as VP for enrollment management

William Paterson University in Wayne recently named George Kacenga its new vice president for enrollment management.

An enrollment management professional with more than two decades of experience in higher education leadership, Kacenga joins William Paterson from the higher education services provider M Square Media, where he served as assistant vice president in the global marketing office. In this role, he worked with universities on enrollment management, prospect engagement, student recruitment and new student onboarding. Prior to MSM, he served as executive director of undergraduate admissions and executive director of global engagement at Purdue University Northwest.

“George brings a wide range of experience to William Paterson, including a firm understanding of enrollment trends, both nationally and in the Northeast,” President Richard Helldobler said. “We look to his expertise to help the university with its traditional mission of enrolling and educating New Jersey’s high school graduates, while also leveraging the success of our WP Online platform to move us further into promising new markets, such as international students and adult learners.”

Kacenga spent seven years at the University of Colorado – Denver as director of international enrollment management. Earlier in his career, he held increasingly senior admission and financial aid roles at several institutions, including the University of Pittsburgh and Saint Vincent College. He is an adjunct instructor at Teachers College, Columbia University, and is currently an international education leadership fellow at the University at Albany School of Education.

Kacenga’s career has garnered national and international recognition. He serves as an international education consultant, has been an invited speaker and presenter nationally and internationally on themes related to the analysis of foreign academic credentials, international enrollment management, best practice engaging international recruitment agents and global partnerships and engagement.

Kacenga is chair-elect of NAFSA: Association of International Educators’ International Enrollment Management Knowledge Community and has served as president of the American International Recruitment Council.