Freshpet, Petco partner to offer customized fresh pet food subscription

Secaucus-based Freshpet recently announced an exclusive partnership with Petco to create a new, innovative brand to access high-quality, fresh pet food delivered directly to consumers’ doors. Freshpet Custom Meals, available exclusively through Petco, is a personalized, subscription meal plan that features always fresh — never frozen — food for dogs.

Available exclusively on, Freshpet Custom Meals are crafted for optimal nutrition by veterinary nutritionists for dogs.

“It’s exciting to see the demand for fresh pet food continue to grow,” Scott Morris, co-founder and president of Freshpet, said. “As shoppers seek healthier, real food for their pets, they’re also looking for solutions that provide added convenience. Our partnership with Petco allows us to deliver on both — creating customized healthy meal plans delivered to consumers’ doorsteps.”

As more pet parents shift to fresh food for their pets, Freshpet and Petco are making it easier to access high-quality options, regardless of how they choose to shop.

The result of increasing consumer interest in direct-to-doorstep fresh, personalized pet meal plans, Freshpet Custom Meals is a breakthrough in the way pet parents can provide their pets with the very best nutrition.

After completing a short questionnaire on their dog’s attributes, sensitivities and health goals on, pet parents will receive a personalized meal plan with specific feeding guidelines based on the pet’s breed, age, body type, activity level and more. Pet parents can select their preferred delivery window for the food to be sent via Petco’s delivery services. The subscription meal plan starts at $3 per day.

All Freshpet Custom Meals recipes are made with natural chicken, beef, salmon or eggs, real fruits and vegetables, and never any powdered meat meals or preservatives. Each meal is gently steam-cooked to retain vital nutrients and kept refrigerated until it reaches the pet parent’s home.

The offering has launched regionally across 15 states, including California, Texas, Florida and New York, and will be available nationally via later this year. Customers can receive a discount that is automatically applied to their first order. For more information, visit