Wyndham Hotels & Resorts on Wednesday announced it is now the official hotel partner of Minor League Baseball. The new, multiseason partnership brings the Parsippany-based hotel franchisor’s rewards program into 120 ballparks, driving new hotel stays while unlocking one-of-a-kind member experiences.
Wyndham chose Minor League Baseball as the program’s newest partner based on MiLB’s growing popularity, accessibility and strong synergies between its guests, particularly its rewards members, and MiLB’s fan base. For the past five years, Wyndham Rewards has been named the No. 1 hotel rewards program by readers of USA Today.
Known for championing everyday travelers through its unmatched simplicity and generous rewards, the program offers members unparalleled access to a growing redemption portfolio of more than 50,000 hotels, vacation club resorts and vacation rentals around the world.
“Minor League Baseball has been grooming and celebrating the sport’s next generation of stars for decades, all while entertaining fans and helping families make memories that last a lifetime,” Dana Rosenberg, senior vice president of marketing at Wyndham Hotels & Resorts, said. “Our partnership brings guests and members closer to something we already know they love, and, in doing so, makes it easier than ever for them to unlock new value and experiences with Wyndham and Wyndham Rewards.”
Through Wyndham’s new relationship with Minor League Baseball, Wyndham Rewards members will soon be able to redeem points for unprecedented access to all that MiLB has to offer, including: tickets to minor league games, one-of-a-kind experiences such as throwing a first pitch, behind-the-scenes ballpark tours, batting practice field access and more. Benefits are slated to go live later this summer.
Wyndham’s partnership with Minor League Baseball also includes a series of additional touchpoints designed to raise visibility of the program among fans while simplifying travel to and from their favorite minor league games. These include a heavy presence at over 8,000 scheduled minor league games in the form of branded stadium features, sponsorship of Minor League Baseball’s Official Ballpark Guides, a robust social and digital media presence and Wyndham booking links on MiLB.com, as well as all 120 Minor League Baseball club sites.
“Baseball fans love traveling to see the many ballparks around the country and watching their favorite teams play,” Uzma Rawn, senior vice president, global partnerships, Major League Baseball, said. “When you consider our Minor League Baseball stadiums around the country, on average, nearly 20 ‘by Wyndham’-branded hotels are within a 25-mile radius. It’s a partnership that truly fits like a glove.”
The deal also carries additional benefits for Wyndham franchisees. Notably, official MiLB league travel will now include stays at Wyndham hotels. What’s more, franchisees will have access to all team logos, allowing for cross-marketing opportunities between hotels and their local minor league team.