Q&A: A quick look at the Norm Brodsky College of Business at Rider University

What areas or disciplines does your business school specialize in?

The strength of the Norm Brodsky College of Business is its core business curriculum. All students are trained to be integrative thinkers and problem-solvers across all domains of business. The college offers majors in traditional roles (accounting, marketing), emerging disciplines (global supply chain management, business analytics) and in-demand industry specializations (health care management, sport management).

What are three unique classes at the school?

Business in Action: First-year students, in alignment with the mission to provide meaningful, real-world experiences, take this course, where they work together to develop and execute a small-business plan using startup funding from corporate sponsors who serve as mentors.

Case Analysis and Presentation: Students analyze real-world business opportunities or problems, and then develop and present a set of recommendations. Students work in teams to prepare written and oral presentations of their solutions, which they deliver to a panel of industry professionals in a formal case competition.

Inside the Entrepreneurial Mind: The college eponym, serial entrepreneur Norm Brodsky, Class of 1964, helped to develop and currently co-instructs the course, which exposes students to the idea of an entrepreneurial mindset — taking a holistic approach to running a business, realizing that failure is part of the journey and that resilience in overcoming obstacles are necessary skills for success.

What is one aspect of your business department that you feel makes it stand out?

Rider is among only 2% of universities worldwide to hold prestigious dual accreditation in both business and accounting by AACSB International, the Association to Advance Collegiate Schools of Business.