New CFO strengthens finance team at Morristown wealth management firm

Adam Schorr named chief financial officer, Petra Barone assumes head of finance role

Private Advisor Group on Thursday announced that Adam Schorr has been named its Chief Financial Officer. Petra Barone, will assume a new role as Head of Finance. Together, the duo brings decades of strategic finance experience to the leadership team and will strengthen the accounting and finance functions while continuing to capitalize on both organic growth and strategic opportunities ahead.

“Adam’s deep financial planning and analysis expertise complemented by his extensive knowledge of our profession will make an immediate and positive impact to our advisor community,” Frank Smith, chief executive officer said.

As CFO, Schorr’s responsibilities encompass leading the strategy for the finance and accounting teams, helping oversee the firm’s capital strategy and investments, development of robust financial metrics and business intelligence, and engaging with key stakeholders on the firm’s financial performance and strategic direction of the company.

Barone will oversee advisor compensation, advisory fee billing, accounts payable & treasury functions, and continue to serve as the primary liaison with key sponsor and compliance partners.

“I’m excited to be joining such a talented group of people at Private Advisor Group,” Schorr said. “The firm’s impressive growth – from advisors joining the firm, and those growing organically by tapping into Private Advisor Group’s resources – is a testament to its strength. I look forward to becoming engrained in this community, maximizing our capital resources to help advisors grow wisely, and working alongside Petra and the entire team to further our mission: to form meaningful relationships with financial advisors, inspire entrepreneurs to build successful independent businesses, and change the lives of everyday investors.”

Schorr will be based in Charlotte, North Caroline. He brings over 17 years of financial services experience to the team. He’s held a variety of leadership roles at LPL Financial with a focus on financial planning and analysis, he most recently served as Senior Vice President Technology Strategy, Business Operations – Chief of Staff to CIO. In addition, he served as a past board treasurer for the LPL Foundation and past board member for Junior Achievement.