We’ve all gotten hundreds of coffee cups from retail shops — and thrown away hundreds of coffee cups we’ve gotten from retail shops.
Moonachie-based Paris Baguette is trying to do something about that in honor of Earth Day, April 22.
Paris Baguette is teaming with Lavazza and partnering with artist Matt Chessco to create a limited-edition reusable coffee cup.
The eco-conscious coffee cup, which features custom artwork, will be available at each Paris Baguette location in North America on Earth Day. It will retail for $12.95.
The first 20 customers at each Paris Baguette location to purchase a limited-edition cup will get a free cup of coffee.
Paris Baguette, which bills itself as the neighborhood bakery café where communities come together and connect over their expertly crafted baked and brewed goods, has five locations in New Jersey: Hammonton, New Providence, New Brunswick, West New York and Secaucus.
For those who miss out on the limited-edition cup on Earth Day, Paris Baguette and Lavazza’s reusable cup will be available for purchase at all locations starting in May.
In addition to providing more sustainable options for its customers, Paris Baguette will be making a donation to the Canopy Project, an initiative of EarthDay.org, that helps improve our shared environment by planting trees across the globe in an effort to reforest areas in need of rehabilitation.
There are 60,000 tree species in the world, and many are threatened with extinction. Paris Baguette encourages their community to participate alongside them. As little as $5 can help a community tree nursery raise five new saplings and as little as $10 can train a community member on climate-smart tree planting. This initiative is one of many to launch in 2023 under Paris Baguette’s Love Baked In community programs.
“Paris Baguette and Lavazza are committed to our shared values of community, sustainability, quality fare and spreading joy,” CEO Darren Tipton said. “We’re excited to offer our customers this unique opportunity to support the planet as we all work towards a more sustainable future.”