From the didn’t-have-jobs-like-this-that-paid-like-this department, Morey’s Piers in Wildwood announced its summer hiring campaign Wednesday in an effort to fill 800 of the 1,500 seasonal jobs available this summer.
The campaign, featuring “Sunny the Seagull,” attempts to bring entertainment to a recruiting campaign that will include job fairs and international recruitment.
One ad says, “Our jobs are the bomb” — and comes complete with bird droppings.
The pay — up to $16 an hour — is serious stuff, however.
Denise Beckson, vice president of human resources at Morey Piers, explained the idea.
“There is a lot of competition for employees,” she said. “Our work environment is unique and fun; we want to showcase that in our advertising campaign. It sets our jobs apart from all the other ‘help wanted’ and ‘now hiring’ messaging.”
One Trick Pony, the Hammonton-based ad agency behind Morey’s Piers’ out-of-the-box creative recruitment campaign, said humor is a differentiator.
How to apply
You must be at least 14 years of age to work at Morey’s Piers. A limited number of positions are available for those under the age of 18, and those interested are encouraged to apply as soon as possible. Positions are currently available with flexible hours and schedules. For more information, click here.
“Typically, a hiring campaign isn’t going to be the most creative thing you get to work on — but Morey’s is no typical client, and neither are their summer jobs,” Partner Rob Reed said. “The campaign puts a fun twist on the benefits of working at the Piers and does it in a way that demands your attention … and a smile.”
The new campaign features the beloved seagull and funny taglines aimed at being visually pleasing and standing out from the crowd, making them more memorable.
The campaign will use various tactics to get prospective applicants’ attention, including billboards, social media ads, and seagull “splatter” window decals.
Seasonal employees can earn up to $16 an hour, along with additional perks, including free use of the amusement rides and water parks, discounted passes for friends and family, discounts on food and beverage, and more.
Applications are being accepted in various departments, including ride operations, lifeguards, game operators, food and beverage, servers, bartenders, admissions and more. Positions may last through the fall, with the greatest number of jobs available during the summer months.
In addition, many of the 1,500 seasonal positions are filled with local college/high school students, teachers, and retirees who live and work in the Wildwoods each summer.