NJ Spine and Wellness rebrands as Alliance Orthopedics

Beginning in early May, NJ Spine and Wellness — located in Freehold, East Brunswick and Matawan — will be known as Alliance Orthopedics. The Morganville-based provider of orthopedic care in Middlesex and Monmouth County said it has a new name and a new look, but still offers the same stellar care.

“Rest assured, while our branding may be changing, our dedication to providing the best possible care remains unchanged,” CEO and President Nick Bufano said.

Over the last 10 years, the team at NJ Spine and Wellness has formed an alliance of medical professionals across disciplines to help patients collapse time frames and get better, faster — therefore, the rebrand came about. It also signals an exciting opportunity in the organization’s growth across the state as it joins existing Alliance Orthopedics locations in Fair Lawn and Bloomfield.

NJ Spine and Wellness has revolutionized the orthopedic care model by creating a collaborative team of orthopedic specialists, surgeons, conservative care providers and administration to provide streamlined care for patients. Among the treatments offered are, orthopedic spine care, pain management, physical and occupational therapy, chiropractic care, podiatry, orthopedic surgery, vascular treatment and neurological rehabilitation.

Each office location boasts various cutting-edge treatment modalities, including the Alter-G anti-gravity treadmill, DRX 9000 spinal decompression, LiteCure laser therapy, Normatec recovery boots and more. These innovative technologies work to ensure patients are receiving the most comprehensive care available.

With exciting new partnerships with Kean University, New Jersey Super Football Conference, Parisi Speed School and Escape Fitness Now, the clinics continue to expand the resources available to patients and remain motivated to elevate the patient experience as Alliance Orthopedics.