After more than a century of producing premium beef, you might not think Schweid & Sons could change its way of thinking.
The Carlstadt-based family business is breaking new ground in the protein category with the introduction of Brazen Climate Friendly Ground Beef burgers. Schweid & Sons has been selected as the exclusive purveyor of this first-of-its-kind case-ready ground beef for retail distribution nationwide in partnership with the Brazen Beef Brand from Tyson Foods.
“Our fresh Brazen Climate Friendly Ground Beef burgers reflect a cooperative effort to bring consumers a great-tasting burger that also satisfies our commitment to the environment and the future of the planet we all share,” CEO Jamie Schweid said.
Here’s how it works.
About Brazen beef:
Brazen Beef is:
- All-natural, minimally processed (it is not certified organic);
- Part of the Animal Welfare CARE program;
- Grass-fed, grain-finished for buttery, robust flavor;
- USDA Choice or better.
Cattle used for Brazen beef products are enrolled in Tyson Foods’ Climate-Smart Beef program, which combines tried-and-true rancher ingenuity with the latest data and technology. Backed by extensive research and third-party experts, the goal of the program is to reduce greenhouse gas emissions from pasture to production through collaboration with the beef supply chain to implement more sustainable agricultural practices.
To date, cattle enrolled in the program have demonstrated a 10% greenhouse gas emissions reduction as compared to the standard emissions for conventionally raised beef, Schweid and Sons officials said.
Sustainability has been an increasingly relevant factor impacting consumer selections at the store, resulting in more consumers who are worried about climate change and, therefore, seeking out environmentally responsible brands.
Studies have shown consumers would be willing to pay at least 24% more for environmentally friendly, sustainable options at retail.
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Schweid & Sons feels Brazen beef provides retailers with a product solution that delivers great taste while aligning with consumers’ values.
“Discerning consumers continually choose Schweid & Sons because we consistently deliver fresh, premium ground beef made from only the highest quality cuts of beef,” Schweid said.
He apparently is not the only one that feels that way.
“What we know is that ground beef consumption has been on the rise, and, based on 2022 figures from Nielsen IQ, it’s the most popular form of beef purchased by consumers,” he said. “The Schweid name is synonymous with ‘The Very Best Burger’ and we are honored to continue that legacy by bringing great-tasting, Brazen climate friendly ground beef patties to our consumers. We look forward to our ongoing partnership with Tyson Foods.”