For Taft Communications, a purpose-focused consultancy throughout its 40-year history, the opportunity to have its headquarters match its mission was too good to pass up.
That’s why the firm announced Wednesday that it has signed a lease to move to Trenton’s historic Roebling complex, located at 35 Clark St. in the Chambersburg neighborhood.
“Relocating to New Jersey’s state capital, into a beautiful building with a rich history, is an exciting next step for Taft,” said Taft CEO Ted Deutsch. “Our firm’s work is centered around purpose and social impact, so it is a natural extension of who we are to be in a place where our team can be part of Trenton’s economic revitalization.”
The building, also known as “Building 110,” represents just that.
The building was once the home of the carpentry shop for the John A. Roebling’s Sons Co.’s Trenton wireworks, which began operations in 1848 and spun cables shipped all over the world, including the steel cables used to support everything from the Brooklyn to the Golden Gate bridges, Otis elevators, aircraft such as Charles Lindbergh’s Spirit of St. Louis and submarine netting during World War II.
The building sat vacant for 25 years before it was repurposed in 2021 to a transit-oriented, modern office building. It sits in a New Jersey Urban Enterprise Zone.
Approximately 20 Taft employees will move into the newly renovated 4,794-square-foot office space, which will be developed with a dedicated communal space to foster collaboration essential to Taft’s business, and private offices for working independently.
Taft is also open to mission-driven organizations interested in co-sharing opportunities within its new space.
To meet the changing needs of today’s workforce and Taft’s commitment to sustainability, Roebling Building 110 is steps from the River Line Light Rail, just blocks from the Trenton Transit Center, and adjacent to Routes 129 and 1. The firm joins Princeton Hydro, a water resources engineering and natural resources management firm, as the second tenant in the unique state-of-the-art facility.
“Hx2 Development is thrilled to welcome Taft Communications to Building 110,” Principal David Henderson said.
“Taft, a purposeful company with a long history of success, is moving to Roebling Center and Trenton because the core attributes of the site and the city, authentic, creative, sustainable workspace in a diverse community, align perfectly with their core values. Taft is a perfect addition to this diverse, vibrant and growing community.”
About Taft Communications
Taft Communications is a communications consultancy with 40 years of experience. Through strategic communications and leadership development, Taft guides clients to meaningful expressions of purpose to drive positive impact — for all stakeholders, including customers, employees, shareholders, communities and the earth and environment.
Taft ClearPoint, the firm’s practice in leadership communications, is the go-to source for leaders and aspiring leaders to acquire the skills needed to master today’s “constant conversation.”
Taft opened its first office in Princeton in the 1980s and has been located in Lawrenceville for the past 11 years. Over the past four decades, the firm has served more than 450 clients, including many Central Jersey-based companies and nonprofits. With an anticipated fourth quarter move-in date, Taft will celebrate its 40th anniversary with a ribbon-cutting at Roebling later this fall.
Trenton Mayor Reed Gusciora said he’ll be there.
“We are excited Taft Communications has decided to celebrate its 40th year in business by moving to Trenton,” he said. “The city is thrilled to see purpose-focused companies like Taft and Princeton Hydro choose the Roebling site and continue to build on Trenton’s positive momentum.”
George Sowa, CEO of Greater Trenton, said Taft’s announcement matches the mission and vision of his organization.
“Taft Communications’ relocation to Trenton is reflective of how modern firms view historically significant buildings and how well these former industrial buildings can adapt to meet new uses,” he said. “We are very excited to welcome Taft to our capital city and have them and others participate in Trenton’s renaissance.”
