Taste test: Doehler bringing 2nd state-of-art taste innovation hub to N.J.

North Brunswick facility will be company’s 4th location in U.S., joining Pine Brook site

Apparently, we do have great taste.

Doehler, the global producer of natural ingredients, ingredient systems and integrated solutions for the food and beverage industry, announced this week that it has opened a new office and lab hub in North Brunswick.

The recently inaugurated facility will serve as a state-of-the-art center for taste with a focus on flavor and taste modulation innovation — something the company has been specializing in around the globe for nearly 200 years.

The new state-of-the-art North Brunswick hub marks Doehler’s commitment to meeting the evolving needs of the U.S. food and beverage industry, bringing its North American customers the same agile and visionary flavor and taste modulation solutions implemented at its European headquarters in Germany.

The company makes its U.S. headquarters in Cartersville, Georgia.

“Our investment in the North Brunswick hub reflects our commitment to meeting the evolving needs of the U.S. food and beverage industry,” Paul Graham, Cluster Americas CEO at Doehler, said. “We feel that Doehler is well positioned to help our customers stay ahead of the curve in a rapidly changing market.”

North Brunswick was chosen as the ideal location for this new hub, thanks to its status as a global center of innovation and technology. It is home to 13 of the world’s leading technology companies and boasts 3,280 research and development establishments.

Additionally, North Brunswick is in close proximity to Rutgers University, Princeton University and New Jersey Institute of Technology — and the state has the highest concentration of scientists and engineers in the region, with over 225,000 professionals in the field.

As part of the new hub, Doehler has imminent plans to utilize ultramodern sampling technology, where customers can enjoy faster, more agile and higher-quality sampling. This will provide Doehler’s customers with a significant competitive advantage.

Doehler Ventures in N.J.

Doehler’s new taste innovation facility in North Brunswick also will serve as the East Coast hub for Doehler Ventures, which supports early-stage startups. In addition, it will scale up the global strategic partnership of Doehler and Ixora Scientific, a San Diego-based startup that focuses on the research and development of innovative taste modulators based on botanicals.

In addition to the new North Brunswick hub, Doehler also plans to expand its Cartersville plant. The expansion will include an automated flavor production facility and bring additional capacity, customer-facing meeting spaces and administrative offices.

There certainly appears to be room for growth.

The flavor food and beverage market is estimated to be worth $20 billion by 2028. And this growth is mainly driven by natural flavors.

Doehler’s North Brunswick hub will offer more than 12,000 square feet of laboratory space, including a flavor analytics laboratory equipped with both volatile and nonvolatile capabilities, as well as a functional extraction laboratory.

Deborah Kennison, R&D vice president at Doehler in North America, said the facility will have impact.

“We are thrilled to share that Doehler’s North Brunswick hub is featuring in-house sensory screening capabilities with expert panels,” she said. “This, combined with the expertise of our global sensory team, allows us to provide our customers with lab to industrial-scale solutions spanning the entire spectrum from flavor, functional ingredients and foodstuff to finished products with advantaged economics.”