Koloa Rum partners with Allied Beverage Group to launch expansion into New Jersey

Don’t forget the rum! Hawaii-based Koloa Rum Co. partnered with Elizabeth-based Allied Beverage Group to expand distribution of eight premium rum products into the New Jersey market.

Koloa Rum products are artfully distilled, blended and bottled in Kalaheo, Kauai. Pure cane sugar and rainwater from Mount Waiʻaleʻale come together to produce single-batch rums with remarkably rich flavors and smoothness that capture the essence of the “Garden Isle” in a delicious range of premium rum products.

“To meet the steadily increasing demand for our premium rum products, it is critically important that we align with the absolute best distribution partners in each of the markets we serve, and New Jersey is no exception,” Bob Gunter, CEO and president of Koloa Rum, said. “New Jersey is our latest project launch and we’re ecstatic to share the ‘Spirit of Aloha’ from the Garden Isle to the Garden State.”

“We’re excited to represent Koloa Rum, known as Hawaii’s Spirit of Aloha,” Sara Harmelin, vice president of digital & innovation at Allied Beverage Group, said. “Koloa Rum fits perfectly into our brand portfolio with its uniquely crafted premium rums. The response from our customers is remarkable and the company has truly exceeded our expectations.”

Available now for purchase, it offers a diverse portfolio of flavors including White, Gold, Dark, Spice, Coconut, Cacao and Coffee, as well as the five-year, Kauai Reserved Single-Barrel Aged rum.