Rubicon Benefits joins World Insurance Associates LLC

World Insurance Associates LLC on Tuesday said it acquired Rubicon Benefits on April 1.

Terms of the private transaction were not disclosed.

Rubicon Benefits was founded in 2000. Today, the Melville, New York-based business provides employee benefits to businesses in the New York metropolitan area, as well as across the country.

“Rubicon Benefits strives to become a strategic partner with employers, leveraging successful strategies in plan design so our clients can attract and retain top talent, and save money without reducing benefits,” Adam Rosenfeld, president, Rubicon Benefits, said. “We look forward to continuing this approach as part of World.”

“It’s great to welcome Rubicon Benefits to the World family,” Rich Eknoian, co-founder and CEO of World, said. “They successfully work with their clients to create innovative employee benefits solutions, and I know they will be a great addition to our Employee Benefits team.”

“We are delighted to welcome Rubicon Benefits to our World Employee Benefits Practice. Their expertise in developing tailored benefit solutions for clients will be instrumental in our continued growth and success,” Jennifer Barton, head of Employee Benefits, stated.

Giordano, Halleran & Ciesla provided legal counsel to World, and Fortrust Diligence advised it on the transaction. Lauletta Birnbaum LLC provided legal counsel to Rubicon Benefits, and Rosen Advisory advised it on the transaction.

Headquartered in Iselin, World Insurance Associates LLC is a nationally ranked, full-service insurance organization providing individuals and businesses with top products and services across personal and commercial insurance. Since its founding in 2011, World has completed over 190 acquisitions and serves its customers from more than 250 offices across the U.S.