Coldwell Banker Realty appoints Greg Rand as new EVP of revenue growth

Coldwell Banker Realty on Thursday said it appointed Greg Rand as the company’s new executive vice president of revenue growth. In his new role, Rand will be responsible for driving high-margin real estate volume and leading the Coldwell Banker Leads division, including corporate relocation, referral programs and web leads. He will also be responsible for driving growth of mortgage, title, home insurance and warranty. Additionally, Rand will serve as the “voice of customer” for the company’s transformation work aimed at creating a faster, smoother, more transparent and easier real estate experience for consumers.

Kamini Lane, CEO and president of Coldwell Banker Realty, stated: “We are thrilled to have Greg in this new role. His expertise and proven track record in the industry make him the ideal candidate to lead this important area of our business. Greg’s experience in developing strategic plans and driving growth will help us continue to build on our reputation as a leader in the industry.”

Rand has held various leadership roles in the real estate industry for over three decades, including his tenure as regional executive vice president of Coldwell Banker Realty’s Central Region. In this previous role, he was responsible for the sales and operations of the company’s branded companies in Chicagoland, Minnesota, St. Louis and Texas, with approximately 105 offices and 8,700 affiliated sales associates. Under Rand’s leadership, those companies earned more than $25 billion in sales volume in 2022.

“This role is all about reversing the trend toward lower margins in real estate brokerage that our industry has been wrestling with for decades. We aim to demonstrate that consumers will choose the real estate brand that provides the easiest, most transparent and stress-free homebuying and -selling experience. The people, technology and innovation we will bring to the challenge will change the industry forever and create a massive competitive advantage,” Rand said.