New Jersey team leaves Merrill to create new independent advisory firm: Crescent Harbor Private Wealth

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Crescent Harbor Private Wealth on Monday said it officially launched as an independent registered advisory firm.

Crescent Harbor will be led by founder and CEO John Araneo and Managing Partner Jason Greenfield, both of whom most recently worked at Merrill Lynch.

Headquartered in Jersey City, Crescent Harbor will provide tailored financial planning, complete investment solutions and personal family office services to help clients protect their wealth and achieve their goals for today and their future. The firm will also work with CPAs and attorneys to ensure a fully aligned and detailed planning process.

“The vision behind Crescent Harbor was to think beyond traditional portfolio management and do more to make a positive and lasting impact on the lives of individuals and families,” Araneo said. “Our independence allows us to do just that — aligning everything we do to provide objective advice, exceptional service and access to world-class solutions to help clients protect wealth, ease stress and empower dreams.”

“We believe the highest level of client service and success is only possible by operating with the highest standards of integrity and principles,” Greenfield stated.  “While too many traditional firms continue to push products, Crescent Harbor is committed to being a culture known for always putting ethics and the best interests of clients above all else.”

Crescent Harbor has aligned world-class resources and advanced technology, including BNY Mellon Pershing and Sanctuary Wealth. BNY Mellon custodies over $40 trillion and is the longest-standing operating bank in the U.S., surpassing 235 years — and will serve as Crescent Harbor’s custodian to ensure the safety of assets. Sanctuary is an industry-leading platform for elite independent advisors that offers access to an array of infrastructure support, investment vehicles and unique opportunities.