Princeton-based ETS on Tuesday named Michelle Froah as global chief marketing officer. Froah joins at an exciting time, as ETS continues its global transformation to expand how it serves learners with solutions that leverage today’s technologies and deliver real-time insights that move people forward.
In her new role, Froah will lead a global team focused on end-to-end innovation and elevating ETS’ position in the global learning and solution space. Reporting to CEO Amit Sevak, Froah has responsibility for building ETS’ marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement.
“Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” Sevak said. “I’m thrilled to have Michelle on board taking on this critical global leadership role at ETS and ensuring the voice of the customer is at the center of all that we do.”
Froah most recently served as senior vice president of global brand and marketing at MetLife and, previous to that, led marketing, sales, and operations functions across the globe for Samsung Electronics America, Kimberly-Clark and Procter & Gamble.
“This is an exciting time to join ETS and set the direction for product innovation, brand stewardship and customer and community impact in an increasingly digital world,” Froah said. “The ETS mission requires us to move with urgency and passion for learners worldwide, and I’m delighted to be leading a team with such purpose.”
Froah serves on the Marketing Society NY Regional Board as co-chair, Brand Innovators Advisory Board, ANA CMO Growth Council and Rye Art Center board. She holds a bachelor’s degree in mechanical engineering from Iowa State University and an MBA from the Henry B. Tippe School of Business at the University of Iowa.