Physician’s Weekly adds former WebMD exec to lead data and technological operations

Basking Ridge-based Physician’s Weekly announced it appointed Kaushal Patel as chief information officer, effective immediately. In this role, Patel will lead the strategic planning and development of PW’s data and technology infrastructure, including the implementation of enterprise-level measurements and digital personalization applications.

“We are excited to welcome Kaushal Patel to spearhead PW’s continued digital transformation,” Greg Jackson, CEO of PW, said. “Mr. Patel’s extensive leadership background in analytics and digital capabilities will be integral to guiding how we further personalize our point-of-care content to carry even greater resonance with HCPs, patients and pharma brands.”

Patel brings nearly 20 years of experience in business analytics and digital process improvement, with a proven track record in developing marketing solutions for business-to-business and business-to-consumer health care companies. Prior to PW, Patel served as senior vice president of marketing sciences at WebMD, where he led enterprise-aligned marketing strategy, business intelligence, market research and statistical services to drive product development and audience engagement across both HCP and DTC businesses.

“Physician’s Weekly holds a prominent position in the medical information landscape,” Patel said. “I am thrilled to join the leadership team and collaborate with them to sustain PW’s rapid growth. The opportunity to enhance our internal digital systems and translate insights into products that elevate the point-of-care experience for HCPs and patients is incredibly exciting.”

Previously, Patel led marketing strategy and solutions at Medscape, a subsidiary of WebMD Health Corp. He leveraged advanced analytics to develop highly effective marketing campaigns that significantly grew sales across strategic accounts within the pharmaceuticals and health care systems sectors. Prior to Medscape, he was the head of business analytics at Advanced Health Media, where he oversaw the planning and execution of analytical initiatives.  Patel also worked at Bristol Myers Squibb in global strategic sourcing.