Bubbakoo’s Burritos to celebrate 15th anniversary with new app, loyalty program and guest experiences

A sampling of the menu at Bubbakoo’s Burritos.

Bubbakoo’s Burritos is getting ready to launch various brand-enhancing efforts amid its 15th anniversary in 2023.

The Wall-based fan favorite, known for its unique menu, superb customer service and welcoming dining environment, recently released a modernized app and loyalty program designed to engage guests in an elevated experience and further cement Bubbakoo’s Burritos’ position as a leading Mexican-fusion restaurant.

Guests will have the opportunity to earn rewards that will be redeemable for discounts and free items. Plus, they will also gain access to exclusive offers and promotions, three new levels of loyalty membership and a new hidden Backstage Menu. The new app and loyalty program were developed alongside Thanx, a provider of guest engagement technology. The app is currently available for download in the Apple Store or through Google Play, with an official “Surfin for Burritos” promotion launching Monday.

“Our fans are at the heart of everything we do,” Mimi Somerman, chief marketing officer at Bubbakoo’s Burritos, said. “We were thrilled to work with Thanx to develop the new app and loyalty program to create more ways for fans to engage with our brand in a creative, fun and rewarding way.”

Bubbakoo’s Burritos is also hosting a special scavenger hunt via its new app, giving 15 participants the chance to win free burritos for a year. Titled “Surfin’ for Burritos,” the scavenger hunt invites fans to embark on a quest via the Bubbakoo’s Burritos app to uncover specific facts and share their discoveries on the brand’s social media channels. The brand will then select 15 winners to receive the grand prize. Clues for discovering information on the app will be shared with fans on the brand’s social media channels as well.

“This year holds tremendous significance for Bubbakoo’s,” Paul Altero, co-founder of Bubbakoo’s Burritos, said. “This year marks not only our 15th anniversary but also a remarkable surge in new store growth. The overwhelming enthusiasm from our devoted fans and franchisees has propelled us forward, resulting in the successful opening of eight locations in just the first half of the year, with more to follow. These brand endeavors not only showcase our spirit of innovation but also serve as a testament to our gratitude for the incredible support we receive from our Bubbakoo’s fans.”

In addition to the new tech stack introductions, the brand has also innovated at the culinary level, with three new mouthwatering flavors that can be added to any entrée dish. These creative tastes include serrano ghost pepper carnitas, ghost pepper shredded chicken and barbacoa chipotle crema.

“Bubbakoo’s is one of the fastest-growing brands in the country and have already engendered incredible customer loyalty just by being great at what they do,” Zach Goldstein, founder and CEO of Thanx, said. “At Thanx, we’re excited to take that to the next level with a truly differentiated loyalty program that captures the brand’s spirit and creates many new reasons for customers to come back more often.”