Campbell Snacks named official snack sponsors of Major League Soccer

Campbell Snacks has been named official snack sponsors of Major League Soccer through the 2026 season.

The partnership will allow Campbell Snacks, a division of Camden-based Campbell Soup Co., to connect MLS fans with brands like Goldfish crackers, Pepperidge Farm cookies, Lance sandwich crackers, Snyder’s of Hanover pretzels, Late July chips, Kettle Brand potato chips, Cape Cod potato chips and Snack Factory pretzel crisps, through fun and engaging ads in stadiums leaguewide, retail displays and community impact programs across select markets.

“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the U.S.,” Mike Pierson, chief customer officer, Campbell Snacks, said. “We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.”

Campbell Snacks brands will now have a presence in MLS stadiums, as well as on-site activations during marquee MLS events like the MLS Cup. Additionally, Campbell will activate community programs in partnership with MLS Works in locations and neighborhoods across the league.

“Campbell Snacks is home to the favorite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community,” Carter Ladd, MLS executive vice president, brand alliances and consumer products, said.