Hamilton Plaza is set to become one of the Garden State’s newest locations for Habit Burger Grill, according to a Thursday announcement from Levin Management Corp. The free-standing, 3,100-square-foot fast-casual restaurant with a drive-thru will be developed on a fully approved pad site at Hamilton Plaza.
LMC serves as leasing and managing agent for the 175,500-square-foot Mercer County shopping center, which sits at the intersection of heavily traveled Route 33 and Whitehorse-Hamilton Square Road. Ed Vasconcellos III, LMC leasing representative, spearheaded the Habit Burger Grill lease on behalf of the landlord; Steven Marusky of Richardson Commercial Realtors served as tenant broker.
“Habit Burger Grill is a high-quality tenant and a leader in the fast-casual segment,” Vasconcellos said, adding that Hamilton Plaza’s dining component also includes Texas Roadhouse, A Slice of Brooklyn and Moe’s Southwest Grill. “We are excited to add another nationally recognized concept to Hamilton Plaza. This popular chain is sure to be a hit within the local community.”
The new Hamilton Plaza restaurant will be the first New Jersey Habit Burger Grill that is franchisee-owned; the brand’s other Garden State shops are corporate-owned and -managed.
Anchored by an 81,000-square-foot world-class ShopRite, Hamilton Plaza draws 2.7 million visitors per year, according to real-time traffic data from Placer.ai. The center’s tenant roster also includes the Goodwill Store, Petco, Dollar Tree, Norman’s Hallmark, T-Mobile, Mattress Firm, America’s Best Contacts and Eyeglasses, and Queen Bee Nail Salon. Hamilton Plaza serves a residential population of more than 190,000 people within a five-mile radius. More than 47,000 vehicles pass the center each day.
