Activate bringing its unique family-friendly gaming concept to American Dream

Company will open its first location on East Coast next week

Activate New Jersey (American Dream) opens this summer and includes hundreds of way to play with friends and family, including popular game Mega Grid.

Indoor. Interactive. Family-friendly. Technology-based.

Activate, one of the fastest-growing gaming companies in North America, feels its establishments follow that philosophy.

Unique entertainment.

American Dream, the leading entertainment center in the tri-state area, feels it follows that philosophy.

On Aug. 3, the two parties will bring those aims together when Activate opens its first location on the East Coast at American Dream in East Rutherford.

Activate officials feel the company offers a fun-filled experience for individuals, families, and groups seeking a new form of entertainment as they provide a range of exciting high-tech activities tests physical and mental agility across a variety of real-life challenges, where gamers put their strategy and teamwork skills to use.

Once inside, players have the option to choose from hundreds of combinations of games and difficulty levels, each lasting one to three minutes. Electronic wristbands track scores and progress, making Activate ideal for a casual night out with friends and family, or intense competition.

Activate – New Jersey, the company’s sixth location in the U.S., spans 5,600 square feet and has nine game rooms.

Among the most popular games is Grid, an interactive experience with 256 pressure-sensitive, color-changing tiles that challenge players to step on or avoid specific tiles to complete each round. Mega Grid, double the size of Grid, tests gamers’ quick thinking as they race to the right spot and freeze into statues at the perfect moment.

New at the New Jersey location, Activate is introducing the latest game room, Strike, an innovative evolution of the fan-favorite Arena room. During their 50 minutes of playing time, guests enjoy the flexibility to explore all game rooms available during their visit and are not tied to just one play style.

American Dream CEO Don Ghermezian said Activate is the perfect addition to the growing list of unique experiences at American Dream.

Soft launch

Activate N.J. makes its grand opening on Aug. 3, but it will have a soft opening Friday-Tuesday with 10 percent of sales during such period being donated to Activate’s national charity of choice, Best Buddies.

“American Dream is constantly evolving its entertainment lineup to delight our multi-generational audience,” he said. “This innovative concept that combines digital and sport-style games is truly the next evolution in attractions and will be an outstanding option for our guests.”

Activate will be located in Court A, Level 1 by the Main Stage. It will be open Sunday- Thursday (10 a.m.-10 pm.) and Friday- Saturday (10 a.m.-11 p.m.) Ticket prices are $24.99 each and give access to the full facility for 50 minutes of playing time. Walk-ins are welcome but appointments can be booked in advance here or by calling (201) 636-7588.

Activate requires a ticketed adult accompanying children 10 years old and under. For children between the ages of 11-13, an adult must be present at the facility throughout the gaming experience but does not need to be ticketed.